Tag Heuer spent this year gradually returning to and strengthening the brand’s racing DNA, while also resuming its role as the official timekeeper of Formula 1. As a result, this year established the primary visual tone for the period that followed—filled with racing passion and an unwavering will to win. By using motion blur, lines, grids, and other elements, the overall motorsport aesthetic is emphasized, carrying forward the brand’s belief that it exists solely for speed.