Category
Year
2018
Description
Wu Ji is a sub-line under Adidas co‑created with Jet Li. It breaks away from the design style of conventional product lines, serving more as a stylized expression that blends elements of Chinese martial arts. At the same time, the brand aims to preserve the youthfulness and vitality of a sports label while integrating and expressing traditional Chinese elements. Visually, it draws inspiration from Chinese calligraphy and ink painting, with its core conveying an undefined spirit that fuses martial‑arts aesthetics with athletic performance.


