Moët is one of the key brands under the MHD. Upon taking over, the brand was also at a stage of overall visual evolution toward a more modern and minimalist direction. The cheerful and lighthearted pleasure of sparkling wine defines the brand’s core tone, with romance and elegance serving as important value‑adding characteristics. Although the brand’s product portfolio is relatively limited, Moët integrates itself into the rhythms of everyday life through different seasons and thematic approaches. In doing so, it allows consumers to discover the charm of sparkling wine across a wide range of occasions and channels.